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Free
Everything you need to get started
- ✓ Unlimited recipe swiping
- ✓ Save up to 30 recipes
- ✓ Create up to 10 recipes
- ✓ 3 imports per month
- ✓ Basic dietary & cook time filters
- ✓ Meal planner (current week)
- ✓ Shopping list
- ✓ Cooking view with 1 timer
- ✓ Pantry management
- ✕ Contains ads
Pro
Your full kitchen — solo or with a partner
- ✓ Ad-free experience
- ✓ Household for 2 — couple matching
- ✓ Unlimited saves, imports & creation
- ✓ All swiper filters (cuisine, equipment, tags)
- ✓ Collections (up to 20)
- ✓ Full meal planner (any date range)
- ✓ Smart shopping (sort by location, combine)
- ✓ Unlimited concurrent timers
- ✓ Calories on recipe detail
- ✓ Deleted recipes / trash (30 days)
- ✓ Advanced recipe editor mode
- ✓ File import (JSON, structured)
Pro+
Your whole household + power features
- ✓ Everything in Pro
- ✓ Household up to 6 members
- ✓ Full nutrition panel (macros per serving)
- ✓ AI-powered recipe import
- ✓ Recipe version history
- ✓ Unlimited collections
- ✓ Cooking analytics Soon
- ✓ Offline recipe access Soon
- ✓ Custom grocery sections Soon
- ✓ Funds recipe creators 🎨
7-day free trial on annual plans. No credit card until you're ready. Cancel anytime.
Detailed Feature Comparison
| Feature | Free | Pro | Pro+ |
|---|---|---|---|
| Discovery | |||
| Recipe swiping | Unlimited (with ads) | Unlimited (ad-free) | Unlimited (ad-free) |
| Diet & cook time filters | ✓ | ✓ | ✓ |
| Cuisine, equipment & tag filters | ✕ | ✓ | ✓ |
| Recipe Management | |||
| Saved recipes | 30 | Unlimited | Unlimited |
| Manual recipe creation | 10 | Unlimited | Unlimited |
| Recipe import | 3/month | Unlimited | Unlimited (AI) |
| Collections | ✕ | Up to 20 | Unlimited |
| Version history | ✕ | ✕ | ✓ |
| Meal Planning | |||
| Meal planner range | Current week | Unlimited | Unlimited |
| Smart shopping list | Basic | Sort by location, combine | Sort by location, combine |
| Cooking | |||
| Concurrent timers | 1 | Unlimited | Unlimited |
| Nutrition | ✕ | Calories only | Full macros |
| Household | |||
| Household members | ✕ | Up to 2 | Up to 6 |
| Consensus matching | ✕ | ✓ | ✓ |
| Shared recipe pool | ✕ | ✓ | ✓ |
Frequently Asked Questions
Is there a free trial?
Yes! Annual plans include a 7-day free trial. You get full access to all features in your chosen tier. Cancel before the trial ends and you won't be charged.
Can I switch plans?
Absolutely. You can upgrade, downgrade, or cancel at any time. Upgrades take effect immediately. Downgrades apply at the end of your current billing period.
What happens if I downgrade?
Your saved content stays — you just can't add more until you're within the free limits. Recipes over the cap become read-only. Household features are frozen but members aren't removed.
How does household sharing work?
With Pro, invite your partner (up to 2 members). With Pro+, invite up to 6. Each person gets their own profile and swipes independently. Cloche shows you what you both (or all) loved.
What is AI-powered import?
Pro+ uses advanced AI to parse recipes more accurately — extracting ingredient quantities, prep methods, auto-detecting timers in steps, and generating tags. Standard import works great, AI is just better.
How does Pro+ fund recipe creators?
20% of Pro+ subscription revenue goes into a creator fund. We pay recipe authors based on how many people cook their recipes. The more people enjoy your recipes, the more you earn.
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